What do customers (not) want?

When developing the “Man ramu” platform, we focused on analysing negative experiences and solving common problems. Based on the experience of the platform’s founder, Marius Jundulas, we have identified a key aspect – customers do not want excessive information in the first place. We also see that customer needs are changing rapidly. People expect insurance not only to pay, but also to help. Customers no longer want to take care of repairs – they want insurance to take care of everything. Customers no longer expect phone calls – they want everything done online.

Marius Jundulas, founder of “Man ramu”, spoke about this at the “Smart Claims” insurance claims assessor event. He identified three main drivers of change:

✅ Demographic trends – as the population structure changes, the need for repair, maintenance and support services increases.
✅ Technological developments – smart home systems, robots and high-value equipment will require new insurance solutions.
✅ New customer expectations – clarity, speed and digitalisation are becoming a necessity, not an advantage.

How do we adapt to change? Clarity instead of complexity. On the “Man ramu” platform, we only ask for what really matters. Automation instead of redundancy – we collect data from partners so the user doesn’t have to fill in everything by hand. Intuitive process and mobile-first approach – the customer takes only one action at a time and the information is short and clear.

“I’m Calm” aims to simplify the insurance purchasing process to make it clear, fast and convenient.